Resume
Work
Experience
2023 - Pres.
Brand Marketing Manager
Sports Dissected/coiski Media
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Craft and execute brand-driven campaigns that shape compelling narratives and drive engagement through effective communication strategies
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Evaluate performance metrics and user feedback to continuously adapt and optimize brand messaging, ensuring alignment with audience needs
Notable Accomplishments:
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Content and Campaign Strategy: Developed content calendars and led storyboarding sessions, optimizing digital campaigns and increasing engagement by 60% and effectiveness by 25%
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Visual Design and Project Management: Designed 100+ graphics for Instagram, boosting engagement by 45% and brand awareness by 20%, while streamlining production processes, leading to a 20% increase in project success
2020 - 2023
English Language Arts Teacher
Spring Branch ISD
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Implemented a blended learning model combining online resources with traditional methods
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Generated assessments aligned with state learning standards to measure student comprehension and performance
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Analyzed and synthesized performance data from 200+ students to create growth charts for instructional planning
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Created and authored interactive language arts programs catering to diverse learning styles
Notable Accomplishments:
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Content and Campaign Strategy: Developed content calendars and led storyboarding sessions, optimizing digital campaigns and increasing engagement by 60% and effectiveness by 25%
-
Visual Design and Project Management: Designed 100+ graphics for Instagram, boosting engagement by 45% and brand awareness by 20%, while streamlining production processes, leading to a 20% increase in project success
2019 - 2020
Group Fitness Trainer
9Round Kickboxing Fitness
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Led group exercise classes for 30+ members, focused on endurance, muscle strength, and fitness progress ● Increased monthly revenue by 20% through sales and strategic staff recruitment ● Implemented merchandising strategies that improved product visibility, driving 15% increase in sales for top items
2019 - 2020
Office Manager
Savage Brands
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Designed priority system for urgent office tasks, improving resolution speed by 30% and fostering proactive workplace
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Managed schedules, calendars, and appointments for higher management and staff
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Oversaw vendor management including contract negotiations and relationship upkeep
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Created and launched digital documentation platform for employment procedures, enhancing realtime access to resources company-wide
2018 - 2019
Client Relations Coordinator
Revel Technology
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Planned and executed 12 lunch-and-learn events, generating 150+ new leads and boosting engagement through interactive elements
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Developed and delivered 5 client retention and experience plans, driving additional purchases and referrals
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Launched email marketing campaign via Constant Contact and grew social media communities (LinkedIn, Twitter, Facebook) with 30% higher engagement than average
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Collaborated with marketing teams to create and implement procedures for conferences, events, and sponsorships
Education
Texas State University, San Marcos, TX
Bachelor of Arts, Advertising Minor: Business Administration
Skills
& Expertise
Software:
Learning Management Systems, Articulate Rise, Camtasia, itsLearning, Canva, Google Suite, Adobe Captivate, Adobe Photoshop, Hootsuite, Excel, Notion, Canvas LMS,
Expertise:
Instructional Design, Training, Education, Application of Learning Theories, ADDIE, Bloom's Taxonomy, Teaching, Curriculum Design, Analytics, E-learning, Copywriting, User Personas, Facilitating, Editing, Social Media Reporting and Strategy, Email Marketing, Digital Marketing
Certification: TExES ELAR 4-8 Certification - Dec. 2019